In 1992, Madonna founded her own multi-media entertainment company Maverick, consisting of a record company (Maverick Records), a film production company ( Maverick Films), and associated music publishing, television broadcasting, book publishing, and merchandising divisions. Madonna and her back up singers Donna De Lory ( left) and Niki Haris ( right), during the performance of "Deeper and Deeper" on 1993's The Girlie Show Madonna has performed "Deeper and Deeper" in three of her concert tours, the last being 2015–2016's Rebel Heart Tour. The clip received generally mixed to positive reviews from critics. It was seen as a homage to American artist Andy Warhol and Italian director Luchino Visconti, with Madonna playing a character based on Edie Sedgwick, who goes out to a nightclub to meet her friends and boyfriend. The accompanying music video was directed by Bobby Woods. The song was also commercially successful, peaking at number seven on the US Billboard Hot 100 and reaching the top 10 in several other countries, including Belgium, Canada, Denmark, Finland, Ireland, New Zealand, and the United Kingdom, while peaking at number one in Italy. In retrospective reviews, it is now considered one of Madonna's best singles. They often praised the singer for returning to a more dance-oriented nature in comparison to her previous single " Erotica", and singled out the "Vogue" sample.
Upon release, the song received positive reviews from music critics. Lyrically, the song talks about sexual desire, though it has been argued that it is actually about a young man coming to terms with his homosexuality, and includes a reference to Madonna's single " Vogue" (1990). A dance-pop and house song, it has disco and Philadelphia soul influences the bridge features instrumentation from flamenco guitars and castanets. It was included on Madonna's second greatest hits compilation, GHV2 (2001). In Australia and most European countries, the song was released as the album's second single on Novemin the United States, a release was issued on December 8. It was written and produced by both Madonna and Shep Pettibone, with additional writing from Anthony Shimkin. The song features background vocals from the singer's collaborators Donna De Lory and Niki Haris. " Deeper and Deeper" is a song by American singer Madonna from her fifth studio album, Erotica (1992).